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Happy Halloween 2026.

le novembre 01, 2026

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LOTUS Appoints Piano Master Lang Lang as Friend of the Brand

LOTUS officially announced world-renowned pianist Lang Lang as its Friend of the Brand, marking a new partnership built on a shared pursuit of precision, performance, and excellence. Recognised globally for his extraordinary technique and expressive artistry, Lang Lang has brought classical music to audiences across cultures and generations. His dedication to mastery through discipline and refinement closely mirrors LOTUS’s engineering philosophy, where every detail is shaped to deliver pure driving performance. As a British sports car brand known for its heritage in lightweight design, aerodynamics and driver-focused handling, LOTUS has consistently pushed the boundaries of automotive innovation. This same commitment to precision and control lies at the heart of Lang Lang’s musical craft — from perfecting each note to delivering performances of exceptional emotional power. Feng Qingfeng, CEO of Lotus Group, commented: “True luxury is born from an uncompromising pu...

LOTUS ELETRE: THE WORLD’S FIRST ELECTRIC HYPER-SUV.

All-new and all-electric Hyper-SUV from Lotus Bold, progressive and exotic, with iconic sports car DNA evolved for the next generation of Lotus customers The soul of a Lotus with the usability of an SUV “A momentous point in our history” – Matt Windle, MD, Lotus Car “The Eletre, our Hyper-SUV, is for those who dare to look beyond the conventional and marks a turning point for our business and brand” – Qingfeng Feng, CEO, Group Lotus First of three new Lotus lifestyle EVs in next four years, with design language inspired by world’s first British EV hypercar, the award-winning Lotus Evija ‘Born British, Raised Globally’ – UK-led design, with engineering support from Lotus teams around the world Carved by air: unique Lotus design ‘porosity’ means air flows through the vehicle for improved aerodynamics, speed, range and overall efficiency Power outputs starting at 600hp 350kW charge time of just...

The new Type 135.

Lotus unveils Focus 2030: Reinforcing brand DNA with all-new hybrid-V8 supercar Lotus today announced Focus 2030, its evolved business strategy designed to underpin its competitiveness and transform into a more flexible sustainable business model, ensuring market resilience amid external headwinds. Built on four core pillars including brand reinforcement, a multi-powertrain strategy, close partner collaboration and financial discipline, the strategy marks a significant reset for the brand. Qingfeng Feng, CEO, Lotus Group said: “Lotus was born from the rebellious spirit of Colin Chapman, and that is not lost today. Focus 2030 will reset both the brand and the business to keep us true to our DNA. We are obsessed with engineering, obsessed with performance and obsessed with building drivers’ cars, and that is what will grow this business.” Protecting What Makes Lotus, Lotus Focus 2030 puts the Lotus DNA at the heart of every decision. Regardless of pro...

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