Lotus
unveils Focus 2030: Reinforcing brand DNA with all-new hybrid-V8 supercar
Lotus today announced Focus
2030, its evolved business strategy designed to underpin its competitiveness
and transform into a more flexible sustainable business model, ensuring market
resilience amid external headwinds.
Built on four core pillars including brand reinforcement, a multi-powertrain
strategy, close partner collaboration and financial discipline, the strategy
marks a significant reset for the brand.
Qingfeng Feng,
CEO, Lotus Group said:
“Lotus was born from the rebellious spirit of Colin Chapman, and that is not
lost today. Focus 2030 will reset both the brand and the business to keep us
true to our DNA. We are obsessed with engineering, obsessed with performance
and obsessed with building drivers’ cars, and that is what will grow this business.”
Protecting What Makes Lotus, Lotus
Focus 2030 puts the Lotus
DNA at the heart of every decision. Regardless of product or powertrain, every
Lotus has, and will be, developed against the same set of guiding principles:
lightweight, aerodynamics, obsessive engineering and driver engagement.
Lotus has been instrumental in shaping automotive culture for 78 years –
redefining the limits of performance in racing and building the most engaging
road cars in the world. This continues under Focus 2030, with design and
engineering rooted in the UK, home of the brand’s identity and motorsport
expertise, and R&D in China to deliver rapid scale to market.
A multi-powertrain strategy, built around the
customer
As regulatory and consumer
landscapes continue to evolve globally at different speeds, Lotus will pursue
an agile approach across ICE (internal combustion engine), PHEV (hybrid
electric vehicle) and BEV (battery electric vehicle), targeting an
approximately 60% PHEV / 40% BEV volume mix over its electrified portfolio in
the short term, and a customer-led transition to full electrification.
Hybrid technology will play a central role, serving specific customer needs.
First to come is X-Hybrid, which is a unique blend of its ICE and BEV
performance expertise, delivering long-range, flexibility and practicality
alongside sustained high performance and Lotus’ trademark driver engagement.
Lotus’ proprietary X-Hybrid technology was first launched on the Eletre, as
Eletre X, (and ‘For Me’ in China). Customer deliveries have started in China,
and early vehicle reception has been well received, with more than 1,000
pre-orders placed in the first month alone. Customer deliveries in Europe are
expected to begin in Q4 2026, making it the first technology of its kind to come
to market.
Reaffirming the brand’s performance DNA, the next development of Lotus’
proprietary hybrid technology will be the unveiling of its first ever supercar,
Type 135, planned for 2028. This will be an all-new car, featuring a V8 hybrid
powertrain, with over 1000PS. It is expected to be manufactured in Europe, and
further details of the car will be announced later this year.
Emira continuity is confirmed, reflecting both Lotus’ commitment to
manufacturing in the UK and sustained consumer demand for its combustion-engine
sportscars. The company will unveil an update in the coming weeks, designed to
be the most powerful and lightest Emira built.
Lotus’ BEV portfolio, Eletre (SUV), Emeya (GT), and Evija (hypercar), remains a
core pillar of the business, having brought new customers to the marque and
broadened its commercial foundation. Lotus was an early adopter of 800V
architecture through its electric SUV and GT offerings and remains committed to
continued BEV innovation.
Built to compete globally.
Lotus’ close collaboration
with major shareholder Geely Holding Group is central to Focus 2030. The two
businesses are working together on technology development, supply-chain
competitiveness and manufacturing efficiencies to increase go-to-market speed,
global scale and margin resilience.
The partnership gives Lotus access to world-class electrification capabilities
and resources, while Lotus contributes its globally recognised performance
engineering expertise and brand equity to Geely Holding Group’s portfolio.
Underpinning this is the integration of Lotus UK and Lotus Technology into a
single entity, unifying the brand, streamlining governance, reducing costs and
accelerating engineering integration for next-generation performance vehicles.
The unification of the two entities is expected to be completed later this
year.
Daniel Li,
Chairman of the Board of Directors at Lotus Technology, and Executive Vice
Chairman of Geely Holding Group said:
“Geely has believed in Lotus from the beginning, and that belief has not
wavered. We are committed to giving Lotus the resources it deserves to compete
at the highest level. What Lotus brings is irreplaceable, and Focus 2030 is
proof that we take that responsibility seriously. We are excited for the next
chapter in the brand’s story.”
Restoring financial discipline.
Focus 2030 sets a clear
commercial direction for the business, focusing on targeted volumes, stronger
margins and a greater emphasis on personalisation. Lotus is guiding towards a
steady ramp up to 30,000 sales units annually as its full model line-up
stabilises, which will enable the business to reach sustained profitability.
Over the last year, Lotus has made significant improvements across its entities
to increase operational efficiency. At Lotus UK, it has reduced costs across
its operations and supply chain by creating a flexible production hub in
Hethel, UK. Lotus Technology has also increased cost optimisation and
operational efficiency, demonstrated by its improved margin performance in its
full year 2025 results.
The company has targeted a clear and diverse strategy across its core markets:
·
China – the primary volume growth engine, leveraging
strong demand for premium new energy vehicles (NEV).
·
Europe – building on racing heritage and British
engineering brand equity across a diverse powertrain portfolio.
·
North America – strategy anchored in sportscars, with new SUV
market opportunity in Canada.
·
APAC and Middle
East – foundations have been developed and the brand
is now active in 25 markets across the region, providing opportunities to reach
new customers with its entire product portfolio.
Note to editors
X-Hybrid Fact
Sheet
X-Hybrid demonstrates Lotus’ technology innovation leadership and is designed
to deliver on Lotus’ core brand principles:
·
900V
architecture and up to 952 PS and 935 Nm of torque, putting the vehicle in
super-SUV territory and amongst the luxury high performance benchmarks.
·
EV-only range
of up to 350 km; comprehensive range exceeding 1200 km, without refuelling or
charging.
·
0–100 km/h in
3.3 seconds, with sustained performance and minimal degradation (10% power
level, 0-100km/h acceleration in 3.5 seconds).
·
70 kWh battery
charging from 20–80% in just 9 minutes, making it one of the fastest charging
electrified vehicles to come to market.
·
48-volt active
anti-roll system; dual-chamber air suspension with dual-valve dampers reacting
in as little as two milliseconds; and six-piston brakes from Brembo. All
delivering the world-class dynamics, handling and driver feel that customers
know from Lotus.
·
360-degree
performance and everyday useability without compromise.
In optimal
conditions. Charging and range time may vary depending on a number of factors
including charging station power output, battery health and temperature, and
more.
|
Product |
Type |
Powertrain |
Launch |
Delivery
year |
Market
rollout |
MRSPS
Starting from price* |
|
Evija |
Hypercar |
BEV |
2019 |
2023 |
Available globally across UK and Europe, US, APAC and Middle East, and
China. |
£2,000,000 |
|
Emira |
Mid-engine
sportscar |
ICE |
2021 |
2022 |
Available globally across UK and Europe, US, APAC and Middle East, and
China. |
£79,500 |
|
Eletre |
SUV – E
segment |
BEV /
PHEV |
2022
(BEV) |
2023
(BEV) |
Available across UK and Europe, APAC and Middle East, China, and
Canada. Eletre Carbon – available in US. |
£84,990 |
|
Emeya |
Sedan –
E segment |
BEV |
2023 |
2024 |
Available across UK and Europe, APAC and Middle East, and China. |
£84,990 |
|
Type
135 |
Supercar |
Hybrid
– V8 |
2028 |
2028 |
TBC |
TBC |
*Dependent on
chosen model and excludes options, specifications, taxes, delivery charges and
Lotus reserves the right to revise its prices in the future due to, but not
limited to, availability of materials, delivery costs, inflation and changes in
(local) taxes.
Financial results
For information on Lotus’
financial results, please visit the Lotus Technology Investor Relations
website: https://ir.group-lotus.com/
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