Lotus IN PROGRESS: Milan Design Week.

Since 1948, we’ve been in constant motion - reshaping automotive culture through lightweight engineering, technical innovation and design.

IN PROGRESS is our exhibition at Milan Design Week, and it explores how we think, build, and push forward.

The process. The challenges. The obsession with what comes next.

Guided by three design principles we call D.N.A.:

Digital - representing immersive, intelligent, and intuitive experiences

Natural - expressing emotion, connection, and everything centred on the human body

Analogue – the continual advancement of performance engineering

This week 22–26 April, everyone is invited to learn about Lotus in a new dimension: not as a finished object, but in constant motion…..

Always evolving, always questioning, always moving forward, and shaping the drivers of the future.

Come and see where the future of Lotus takes shape. We’d love to see you there. 


Talent House - Haus Of Automotive, Via Tortona 31, 20144, Milano, Italy