- Lotus delivers partnership with British
luxury fountain pen brand Onoto, in celebration of the 75-year heritage of
Lotus.
- This remarkable collaboration between
Lotus and Onoto has resulted in the creation of an iconic limited-edition
pen, made from aluminium sourced from Classic Team Lotus Formula One cars,
adding a touch of British heritage to its design.
- Onoto pens are highly sought after by
collectors and enthusiasts for their unique designs, superior performance,
and unparalleled British craftsmanship.
London, UK – 21 September 2023 Lotus has today announced a unique collaboration with Onoto, the
distinguished handcrafted, British luxury fountain pen brand, in celebration of
the 75-year heritage of Lotus. In 2023, Lotus reflects on 75 years of
innovation and success, which have unquestionably helped shape the motoring and
motorsport landscapes of today and have created some of the world’s most
renowned and loved cars.
Both companies are dedicated to the highest levels
of British craftsmanship and are thrilled to unite in this partnership. A
milestone occasion, it provides an opportunity for Lotus to showcase its
unwavering commitment to industry-leading excellence.
This exclusive collaboration between Lotus and
Onoto has resulted in the creation of an iconic limited-edition pen, with a RRP
of €3,785. With Aluminium being the principal material of choice for Lotus
Cars, from the very first Lotus MK1 in 1948, the exquisite writing instrument
is crafted using premium quality recycled aluminium sourced from historic Lotus
Formula One cars. The aluminium has been sourced from significant car designs
throughout the 75 years of Lotus, in particular the Type 72 which was one of
its most successful and iconic Formula One cars, adding a touch of British
heritage to the design.
The renowned "ACBC" personal monogram –
the initials of Lotus Cars founder Anthony Colin Bruce Chapman (CBE), known to
all as Colin Chapman – is showcased on the finial of the pen, enhancing its
elegance. In honour of the remarkable history of Lotus, this writing tool is
the perfect example of two exceptional brands coming together to create
something truly unique and timeless.
Founded by Thomas De La Rue in 1905, Onoto produces
exquisite writing instruments that combine traditional techniques with modern
materials and innovative technologies. Over the course of the past century,
Onoto has established itself as a symbol of excellence in British pen
manufacturing and artistry. Each Onoto pen is hand-made by a small team of
highly skilled jewellers and pen-masters. Esteemed figures, such as Winston
Churchill, Florence Nightingale, and the respected Japanese writer Natsume
Soseki, were counted among the brand's clientele.
Vice President of Group Lotus and Global Head of
Lotus Life, Yingjia Yao says: "We are thrilled to announce our
collaboration with Onoto, a brand that shares our commitment to exceptional
quality and innovative design. Their pens are a true testament to British
craftsmanship, with remarkable attention to detail and visually appealing
designs. As we embark on a new journey with Onoto, we're excited to work with
our design team to shape a more sustainable world. We're thrilled to offer this
collaboration to our valued customers and committed to advancing innovation for
a brighter future."
Price information:
RRP €3,785
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