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LOTUS RESTARTS HETHEL FACTORY TOURS AFTER £100 MILLION UPGRADE.

Home of Lotus since 1966 reopens to visitors Tour the all-new production facility that’s home to Emira sports car Visit the Lotus Cars website to book now, tours start on 4 April Hethel, UK – 24 March 2022 One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an all-new, state-of-the-art assembly hall, they will restart. The tour programme has been developed by the experiential team within the recently launched Lotus Advanced Performance division, and will begin on Monday 4 April. The booking platform is live now on www.lotuscars.com. Simon Lane, Director, Lotus Advanced Performance, commented: “Tours of the Hethel site were part of the Lotus s...

LOTUS Appoints Piano Master Lang Lang as Friend of the Brand

LOTUS officially announced world-renowned pianist Lang Lang as its Friend of the Brand, marking a new partnership built on a shared pursuit of precision, performance, and excellence. Recognised globally for his extraordinary technique and expressive artistry, Lang Lang has brought classical music to audiences across cultures and generations. His dedication to mastery through discipline and refinement closely mirrors LOTUS’s engineering philosophy, where every detail is shaped to deliver pure driving performance. As a British sports car brand known for its heritage in lightweight design, aerodynamics and driver-focused handling, LOTUS has consistently pushed the boundaries of automotive innovation. This same commitment to precision and control lies at the heart of Lang Lang’s musical craft — from perfecting each note to delivering performances of exceptional emotional power. Feng Qingfeng, CEO of Lotus Group, commented: “True luxury is born from an uncompromising pu...

Lotus Returns To Goodwood Festival Of Speed With A Bold Celebration Of Its Past, Present And Future

The groundbreaking Lotus Theory 1 concept car will take pride of place on the Lotus stand for its Goodwood debut. Lotus celebrates its role in F1 history, as part of the 75 years of Formula 1 anniversary, with tributes to racing legends Ayrton Senna and Jim Clark. The return of Team Lotus, a global community bringing together passionate racers and fans who share a love for motorsport, personified in the Emira GT4 car on the stand, and Emira Cup Concept running dynamically throughout the event. HETHEL, UK – JULY 08 2025 With debuts, dynamic displays and a celebration of 75 years of F1 legacy, Lotus is set to return to the 2025 Goodwood Festival of Speed with an immersive line up, bringing together the most comprehensive Lotus showcase from its past, present, and future. Theory 1 will make its Goodwood debut this year. The concept car is Lotus' showcase of the brand's vision for the future, focusing on innovative design an...

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