Lotus today reveals its latest global
brand campaign with the launch of a new film titled “Are You a Driver or What?”
— a bold statement of intent that reflects the brand’s unapologetic spirit,
engineering precision and legendary racing heritage.
More than just a film, Are You a Driver
or What? Is a celebration of what it means to be truly connected to a brand
that has been making and breaking the rules for 75 years.
Fans and brand advocates are encouraged
to share the film across their own platforms using #AreYouADriverOrWhat and
tagging @lotuscars.
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