- New Lotus Paris store in world's fashion
capital delivers immersive brand experience
- Venue plays host to European premiere of
Emeya hyper-GT during Paris Fashion Week 2023
- Customer deliveries of Lotus Eletre
hyper-SUV have started in Europe
- Lotus has further expanded its European
sales network into three new countries: Denmark, Austria and Luxembourg
Paris, France – 27 September 2023
Lotus has opened the doors of a new flagship store
in Paris, France. Located in the famous ‘Golden Triangle’ area of the world's
fashion capital, it is in the perfect city centre location amongst other luxury
and haute couture brand boutiques.
Following on from high-profile openings in London,
Munich and Oslo, the new store in Paris brings together Lotus’ long-standing
commitment to technology, performance and heritage by providing customers with an
exclusive and immersive entry into the brand.
Lotus Paris is located at 33 Rue François 1er,
close to the Champs-Élysées in the 8th arrondissement. It offers three floors
dedicated to the brand's past, present and future. The ground floor serves as a
street-level walk-in showcase and launch venue for the next-generation vehicle
line-up – the Eletre hyper-SUV, Emira sports car, Evija hypercar and Emeya
hyper-GT. Above, the first floor is dedicated to the brand's iconic heritage;
conceived as an open-plan exhibition space and gallery, it will regularly
display classic road and race cars from Lotus’ 75-year history.
Finally, the basement tells the story of the
brand's ambition and its plans for the future. It also includes a VIP lounge
and Virtual Reality configurator to help customers discover and personalise
their own vehicles, with Lotus product experts on hand to support them.
To celebrate its opening, which takes place during
Paris Fashion Week 2023, Lotus Paris will host the European premiere of Emeya. It is the company’s first four-door hyper-GT, unveiled earlier
this month in New York.
Niels de Gruijter, Executive Director, Lotus Cars
Europe, said: “This flagship store in Paris is a huge milestone and further
proof of our ongoing commitment to transform Lotus into a world-class provider
of all-electric, intelligent, luxury performance products.”
Lotus has started customer deliveries of Eletre
hyper-SUV in Europe and has this month expanded its business across the
continent, launching new commercial operations in Denmark, Austria and
Luxembourg. With the addition of these three new countries, Lotus is now
represented in 12 markets across Europe. Those are UK/Ireland, Belgium, France,
Germany, Italy, Netherlands, Norway, Sweden and Switzerland.
Niels added: “Lotus has strengthened its European
footprint and will continue to do so. The recent opening of flagship stores in
London, Munich, Oslo and now Paris – plus our three new markets – is playing a
key role in building both the Lotus brand and long-lasting relationships with
our customers.”
For the opening of the store in Paris – also known
as the City of Light for its pioneering use of public lighting in the 19th
century – Lotus and digital artist Ksawery Kirklewski have united their talents
and passions for retro-futurism to craft an immersive illuminated experience.
Their collaboration has delivered an LED techno-chromatic spectacular around an
Eletre hyper-SUV with the brand centre.
From Thursday 28 September Lotus Paris will be open
to the public who can admire the new Lotus Emeya. It’s a luxury performance car
which is setting a new benchmark for how a Lotus drives and feels by combining
the company’s 75-year expertise in engineering and design, with the latest
advanced innovations – bringing drivers an electric car that is exciting to
drive and performs exceptionally.
Lotus brand stores form a key pillar in its global
customer experience strategy, focused on building a direct relationship and
creating unique, personalised experiences for customers. Lotus plans to launch
further stores worldwide in key markets including Europe, Asia and the USA.
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