- Eletre impressed guests on its US debut
at The Quail, A Motorsports Gathering
- A new breed of pure electric performance
SUV, Eletre takes core principles from Lotus’ 75 years of sports car
design and engineering
- Lotus also had two world debuts at
Monterey Car Week – the Type 66 ultra-exclusive track-only Can-Am racer
and F1 legend Jenson Button’s bespoke Lotus Evija hypercar
Monterey, California, USA – 21 August 2023 The Lotus Eletre hyper-SUV has made its public debut in
North America at Monterey Car Week, taking centre stage at The Quail, A
Motorsports Gathering.
Visitors were thrilled to see the highly
anticipated Eletre in Blossom Grey on the Lotus stand, commenting on the
spaciousness and the incredible number of features included. The retail team
received significant interest, kick-starting the push for customer deposits in
advance of the Eletre launching in the USA market in 2024.
The first of a new breed of pure electric
performance SUVs, the Eletre takes the core principles from 75 years of sports
car design and engineering. It evolves the brand as a desirable lifestyle
vehicle that is practical and spacious, while packed with the latest digital
technology to make their driving life safer and more convenient. Eletre takes
Lotus’ DNA of creating vehicles that people love to drive, and effortlessly
combines it with the latest cutting-edge technology to create a vehicle that is
fun to drive, as well as being comfortable enough for long-range road trips and
city driving alike.
The Eletre is priced from £89,500 in the UK and
€95,990 in Europe. The most premium versions are the Eletre S and Eletre R. The
Eletre S is focused on customers seeking luxury. The enhanced specification
over the base model includes additional features such as soft door close,
privacy glass, active rear spoiler, configurable ambient lighting, illuminated
side sills, air quality system, 2,160-watt 23-speaker KEF Reference Audio
system, and 22-inch 10-spoke forged wheels in grey with a diamond-turned
finish.
The flagship Eletre R is all about performance, and
benefits from the Lotus Dynamic Handling Pack (comprising Intelligent Active
Roll Control and Active Rear Steering), Carbon Pack, Pirelli P Zero performance
tyres, and a gloss black finish for the wheels. There’s also a sixth Drive
Mode: Track.
Lotus also celebrated its 75th anniversary year
with the world debut of Type 66 at both The Quail and Pebble Beach Concours
d’Elegance. Bringing history back to life, the Type 66 is a stunning,
track-only car with a limited production run of just 10 units. It reimagines a
‘lost Lotus’ drawing board programme from the brand’s world-renowned motorsport
heritage, combining it with today’s state-of-the-art racing technology and
components.
F1 legend Emerson Fittipaldi would have likely
raced the car in the 1970s had it gone to production. He was at The Quail on
Friday to help with the unveiling. “It’s been an honour to be a part of this
reveal and share the Type 66 with the public,” he said. “I’m so happy to have
had this opportunity.”
The final treat for Lotus’ fans was the reveal of
Jenson Button’s bespoke Evjia electric hypercar. His unique spec was
chosen in consultation with the Lotus Design team and the special colour scheme
pays tribute to his 2009 F1 World Championship-winning Brawn GP race car –
Arctic White with Verve Yellow and Carbon Black accents.
In an F1 career spanning seasons 2006-2012, Button
had 15 race victories. The aluminium strip that runs vertically through the
driver’s seat centre has been laser-etched with the dates and locations of each
of those wins – just one example of the attention to detail that Lotus can
offer to Evija customers.
Source: Lotus.
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