- Piccadilly store directly
opposite iconic Ritz Hotel will open this autumn – the first of many in
major world cities
- Two-storey site includes
three-car showroom, the perfect shop window for Eletre, Emira and Evija
- Lotus Mayfair will serve as
London home for Lotus Advanced Performance division
Hethel,
UK – 28 April 2022 Many of the world’s best-known premium and luxury brands, automotive and
beyond, have a retail presence in London’s upmarket Mayfair district. Later
this year Lotus will join them.
The company
is to open its first ever global store at 73 Piccadilly, on the corner of
Berkeley Street and directly opposite one of the most famous buildings in the
UK’s capital city – the iconic Ritz Hotel. More such stores are planned for
major cities around the world.
Currently
under construction, the all-new Lotus store’s prime position makes it the
perfect location to offer direct sales of Lotus cars to customers. As a brand
beacon it will boast more than 450m2 of stunning retail space over two floors
and serve as the perfect shop window for the Eletre hyper-SUV, the Emira sports
car and the Evija hypercar.
The ground
floor has space to show three Lotus cars in a spectacular environment and will
include a full Lotus merchandise retail outlet. Below will be a VIP lounge for
visiting customers – existing or future – and a full Lotus digital
configuration suite. The store will also provide a discreet London home for
clients of Lotus Advanced Performance, the bespoke and experiential division of
the business launched earlier this year.
The store
will open in the autumn with a launch event, celebrating the latest milestone
in the ongoing transformation of Lotus from a UK sports car company to a global
performance business and brand.
Geoff
Dowding, Executive Director, Sales and Aftersales, Lotus, commented: “This
flagship facility will allow anyone to see our exciting three-car range,
understand our brand, speak with a Lotus Expert, configure a car using
state-of-the-art digital e-commerce technology and even reserve it through our
recently launched e-commerce platform.”
He added:
“As this is the first of our global stores and as it’s in the very centre of
London, we fully expect Lotus Mayfair to attract many visitors from around the
world. As such, it will play host to some of the most amazing Lotus cars from
today and yesterday – including from our legendary racing past – as well as a
packed calendar of events at the store.”
News of the
forthcoming Lotus Mayfair store was shared earlier this week with more than 300
representatives of the Lotus international network at the brand’s first Global
Retailer Conference since the launch of the Vision80 strategy to transform the
business and brand. Staged at Hethel, UK – the home of Lotus since 1966 – to
showcase the Norfolk site’s £100million redevelopment, VIP guests had travelled
from as far away as New Zealand and Hawaii for a deep dive into the future of
Lotus. They were among the first in the world to drive the critically acclaimed
Emira, the last petrol-powered car from Lotus, and were given a thrilling
glimpse of exciting new products to be launched in the coming months.
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