The venue was Galpin Lotus, Los Angeles, California. At a special event held in showroom’s vault, the Emira V6 First Edition made its debut before a select group of US journalists and influencers from some of the largest automotive, tech and business channels.
With the car was a travelling team from the UK,
including Lotus Cars MD Matt Windle, Design Director Russell Carr and Director
of Vehicle Attributes Gavan Kershaw, who were happy to chat with guests and
answer their questions. The trio even made a stop by The Smoking Tire studio
to record a podcast with hosts Matt Farah and Zack Klapman that will go
live here on December 2.
Later that evening, Galpin Lotus opened its doors
to nearly 400 customers for an exclusive Emira unveiling party. Amidst a
standing-room-only crowd, the cover was pulled back to give attendees their
first face-to-face look at the Emira. The response was overwhelmingly positive,
with many asking when the car will be available for sale in the U.S. It was
also an opportunity for prospective buyers to mingle and speak with Lotus
executives about the Emira and the marque’s plans for the future.
The Emira concluded its Los Angeles visit with a
surprise appearance at Malibu Cars & Coffee, where thousands of car
enthusiasts had the chance to experience the car, take photos and ask
questions, surrounded by a fleet of the outgoing Evora GT models. Among those
who came out for a sneak peek was American entertainment and auto icon Jay
Leno, as well as Spike’s Car Radio hosts Spike Feresten and
Jonny Lieberman.
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